Horizons 2019 Goal: Pursue Greater Brand Awareness and Recognition
To achieve the goal of pursuing greater brand awareness and recognition ...
We will …
- Develop and execute an overarching marketing strategy that creates greater awareness and informed advocacy across the range of Augustana’s constituencies.
- Ensure that marketing and communications activities for all undergraduate, graduate and administrative units are coordinated in support of strategic plan priorities.
- Provide enhanced marketing support for all undergraduate, graduate and continuing education programming in support of the Augustana’s strategic initiatives; enhance the system for the collection of data and information sharing across campus to develop more effective communications.
- Re-design Augustana’s brand identity and messaging to promote areas of institutional distinctiveness to our key audiences: students, alumni, parents, donors, friends, and the broader community.
- Learn about the introduction of Augustana University.
- Create memorable brand experiences through effective planning and execution of Augustana-sponsored events on campus and in the community that engage our key audiences.
- Develop event-specific marketing tactics and the metrics to measure progress.