Augustana University Social Media Guidelines

Augustana University Social Media Guidelines

*To view Social Media Training/Best Practices, contact Elliot Nathan

The following are guidelines for Augustana University employees and students who participate in social media on behalf of or when referencing the university. Social media includes Facebook, Twitter, Instagram, LinkedIn, YouTube, personal blogs, and websites. Account holders are expected to comply with the following guidelines:

  • Familiarize yourself with the university core values and strive to emulate these in word and action.
  • Always be responsible, professional, and respectful. You are personally responsible for the comments and content you post on social media.
  • Do not post comments or content about Augustana employees, students or parents that are threatening, bullying, violent, obscene, intimidating, harassing, discriminatory or that could contribute to a hostile community and/or work environment on the basis of race, sex, disability, religion or any other status protected by law or which violates university policy.
  • Use good judgment and be accurate and honest in your communications; errors, omissions or unprofessional language or behavior reflect poorly on Augustana.
  • Safeguard confidential information and personal data.

Augustana-branded social media accounts must be registered with the Office of Strategic Communication and Marketing.

  • The registration process provides a means to monitor lapsed accounts, provide training on best practice, clarify brand standards, and ensure seamless transition when account holders change. 
  • Social media icon/profile images must comply with the Augustana branding standards. The social media icon/profile should be a photograph related to your entity, an approved logo for your entity, or another appropriately branded image.

Augustana accounts must be monitored by the account holder.

  • Unmonitored accounts are subject to human error, hackers, branding, customer confusion, as well as a poor representation of the university.
  • Respect all copyright and other intellectual property laws including Augustana’s own copyrights, trademarks, and brands.

The Office of Strategic Communications and Marketing continuously monitors the evolving landscape of social media. You are encouraged to comment, retweet, and like posts from any and all Augustana social media platforms to share the Augustana story.

 

Registration Process
Account holder contacts Elliot Nathan via phone (605.274.5053) or email (enathan@augie.edu) with the following information:

  1. Date of registration
  2. Name of person responsible for managing the account
  3. Name of department, school, group, etc., in which the account is being used
  4. Usernamee and password for the account
  5. Training needs — location of and information on Augustana brand standards, social media best practices

Click here to view a PDF of the Augustana University Social Media Guidelines.