Business Administration

Associate Professors: M. Entwistle, A. Oppegard
Assistant Professors: K. Buell, S. Gardner, J. Harris, L. Hybertson, J. Keltgen, R. Sougstad

The goal of the Business Administration curriculum is to broadly educate students for graduate studies and for careers in business, law and public service. We are proud of our ability to draw on the College’s strong Liberal Arts heritage and incorporate the lessons learned there into business courses. We combine this interdisciplinary knowledge of human behavior and experiences with a rigorous academic foundation in business-related principles to allow students to prepare for careers in business. This integrated approach gives graduates a unique background that has served them well as they have moved into the business world in both for-profit and not-for­profit organizations. Business Administration graduates enjoy a substantial advantage in successful job placements while enjoying a fulfilling quality of life.

The Business Administration major offers a fundamental understanding of accounting, finance, management, marketing, ethics, and statistics, integrated in a way that prepares the graduates to critically analyze and solve problems in a highly creative fashion. Students are encouraged to specialize in one or more areas to further differentiate themselves as they enter the working world. Non-Business majors may choose a Business minor to support their work in other areas.

Business Administration Major:

43 credit hours
Required Courses: 37 credit hours
ACCT 210 — Principles of Accounting I (4 cr)
ACCT 211 — Principles of Accounting II (4 cr)
BSAD 205 — Management Information Systems I (3 cr)
ECON or PSYC 270 — Statistics (4 cr)
-or- BSAD 475 — Statistics and Sports
BSAD 310 — Principles of Marketing (4 cr)
BSAD 320 — Principles of Management (3 cr)
BSAD 330 — Principles of Finance (4 cr)
BSAD 340 — Business Law I (3 cr)
BSAD 382 — Business Ethics (3 cr)
BSAD 421 — Human Resource Management (2 cr)

One of the following courses:
BSAD 490 — Senior Seminar (3 cr)
BSAD 495 — Business Internship (3 cr)
BSAD 499 — Independent Study (3 cr)

Required Supportive Courses: 6 credit hours
ECON 120 — Principles of Economics I (3 cr)
ECON 121 — Principles of Economics II (3 cr)

Two-thirds of required courses numbered 300 or higher must be taken at Augustana.

Emphasis Areas:

Business Majors may also elect one or more special emphasis areas by taking the following additional courses (Emphasis area elective course may count towards more than one emphasis):

Entrepreneurship Emphasis: 15 credit hours
Required three courses: 9 credit hours
BSAD 425 — Small Business Management (3 cr)
BSAD 428 — International Strategic Management (3 cr)
BSAD 437 — Entrepreneurial Finance (3 cr)
Two of the following elective courses: 6 credit hours
ACCT 345 — Organizational Tax (3 cr)
ACCT 347 — Cost Accounting (3 cr)
BSAD 342 — Project Management (3 cr)
BSAD 380 — Business Law II (3 cr)
BSAD 413 — Marketing Promotions (3 cr)
COMM 300 — Intercultural/International Communication (3cr)
COMM 350 — Organizational Communications (3 cr)
ACCT/BSAD 397 — as approved for the emphasis area (3 cr)

Finance Emphasis: 15 credit hours
Required three courses: 9 credit hours
BSAD 431 — Advanced Finance (3 cr)
BSAD 433 — International Finance (3 cr)
BSAD 435 — Fundamentals of Investing (3 cr)
Any two of the following elective courses: 6 credit hours
ACCT 300 — Managerial Accounting (3 cr)
ACCT 345 — Organizational Tax (3 cr)
BSAD 437 — Entrepreneurial Finance (3 cr)
ECON 301 — Money and Banking (3 cr)
ECON 320 — Intermediate Microeconomics (3 cr)
ECON 321 — Intermediate Macroeconomics (3 cr)
ECON 373 — Econometrics (3 cr)
ACCT/BSAD 397 — as approved for the emphasis area (3 cr)

Management Emphasis: 15 credit hours
Three or four of the following courses: 9-12 credit hours
BSAD 342 — Project Management (3 cr)
BSAD 380 — Business Law II (3 cr)
BSAD 427 — Production and Operations Management (3 cr)
BSAD 428 — International Strategic Management (3 cr)
One or two of the following elective courses: 3-6 credit hours
ACCT 345 — Organizational Tax (3 cr)
BSAD 241 — Management Information Systems II (3 cr)
BSAD 415 — Personal Selling (3 cr)
BSAD 440 — Sport Management (3 cr)
COMM 300 — Intercultural/International Communication (3 cr)
COMM 350 — Organizational Communications (3 cr)
ACCT/BSAD 397 — as approved for the emphasis area (3 cr)

Management Information Systems Emphasis: 15 credit hours
Three or four of the following courses: 9-12 credit hours
BSAD 241 — Management Information Systems II (3 cr)
BSAD 342 — Project Management (3 cr)
BSAD 427 — Production and Operations Management (3 cr)
COSC 210 — Computer Science I (3 cr)
One or two of the following elective courses:3- 6 credit hours
COSC 130 — Social, Legal and Ethical Issues (3 cr)
COSC 211 — Computer Science II (4 cr)
COSC 215 — Database Processing (3 cr)
COSC 225 — Web Programming (3 cr)
COSC 235 — Computer Organization (3 cr)
COSC 260 — Computer Science III (3 cr)
ACCT/BSAD/COSC 397 — as approved for the emphasis area (3 cr)

Marketing Emphasis: 15 credit hours
Three of the following courses: 9 credit hours
BSAD 411 — Market Research and Consumer Behavior (3 cr)
–or– SOCI 350 — Social Science Research Methods (3 cr)
BSAD 413 — Marketing Promotions (3 cr)
BSAD 415 — Personal Selling and Sales Management (3 cr)
Any two of the following elective courses: 6 credit hours
ART 320 — Graphic Design I (3 cr)
COMM 260 — Persuasion (3 cr)
COMM 360 — Persuasive Campaigns (3 cr)
COMM 365 — Public Relations (3 cr)
ACCT/BSAD 397 — as approved for the emphasis area (3 cr)

Non-Profit Management Emphasis: 15 credit hours
Three or four of the following courses: 9-12 credit hours
ACCT 310 — Not For Profit Accounting (3 cr)
BSAD 423 — Management and Leadership for Non-Profits (3 cr)
BSAD 426 — Organizational Development (3 cr)
GOVT 300 — Public Administration (3 cr)
One or two of the following elective courses: 3-6 credit hours
ACCT 300 — Managerial Accounting (3 cr)
BSAD 241 — Management Information Systems II (3 cr)
BSAD 342 — Project Management (3 cr)
BSAD 413 — Marketing Promotions (3 cr)
COMM 350 — Organizational Communications (3 cr)
COMM 360 — Persuasive Campaigns (3 cr)
COMM 365 — Public Relations (3 cr)
ACCT/BSAD 397 — as approved for the emphasis area (3 cr)

Business Administration Minor:

19-23 credit hours
ACCT 210 — Principles of Accounting I (4 cr)
ACCT 211 — Principles of Accounting II (4 cr)
Four of the following courses:
BSAD 205 — Management Information Systems I (3 cr)
ECON or PSYC 270 — Statistics (4 cr)
BSAD 310 — Principles of Marketing (4 cr)
BSAD 320 — Principles of Management (3 cr)
BSAD 330 — Principles of Finance (4 cr)
BSAD 340 — Business Law I (3 cr)
BSAD 382 — Business Ethics (3 cr)
BSAD 421 — Human Resource Management (2 cr)

Entrepreneurship Minor: 19 credit hours
ACCT 207 — Understanding the Numbers (3 cr)
-OR – ACCT 210 — Principles of Accounting I   
BSAD 101 — Innovation and Entrepreneurship (3 cr)
BSAD 310 — Principles of Marketing (4 cr)
BSAD 320 — Principles of Management (3 cr)
BSAD 425 — Small Business/ Entrepreneurship (3 cr)
One of the following elective courses: 3 cr
BSAD 205 — Management Information Systems I  
BSAD 340 — Business Law I
BSAD 342— Project Management
BSAD 490 — Senior Seminar
BSAD 495 — Internship

Business Administration Courses:

BSAD 101Innovation and Entrepreneurship (3 credits)
This course includes the fundamentals of entrepreneurship and small business ownership. The purpose is to answer the question “what is entrepreneurship” by providing students from a variety of backgrounds with  basic knowledge and skills involved in starting new business ventures. Students work in multidisciplinary  teams to explore entrepreneurship and innovation-related topics and to develop business venture models which are viable in the marketplace for goods and services. The team will develop a concept to explore throughout the semester. Offered Every Year

BSAD 120 Personal Financial Stewardship (Area 1.2) (3 credits)
This course relates the basics of financial planning to the well being of the individual. The students become aware of the impact of long and short-term financial planning including health and retirement concerns, investments, income tax planning, personal budgets, risk management, and other major financial events one encounters in a lifetime. The students will gain skills in financial planning in these areas as a means to personal financial stability and stewardship toward others.  Offered Every Year.

BSAD 205 Management Information Systems I (3 credits)
This course provides an introduction to computer fundamentals and information systems. Topics include basic information systems components, database systems, decision support systems, and computer security considerations. The use of appropriate software packages will be included as lab assignments. Cross-Listed with COSC 205; Offered Every Semester.

BSAD 241 Management Information Systems II (3 credits)
This course provides an introduction to the analysis and design of business information systems. Concentrates on the analysis phase of systems development. Covers systems development life cycle, feasibility studies, analysis of user requirements, and development of logical system models.  Prerequisite: BSAD 205 or COSC 210; Cross-Listed with COSC 241; Offered Every Spring Semester; Emphasis Areas: Management Information Systems, Management, Non-Profit Management.

BSAD 310 Principles of Marketing (4 credits)
This course explores basic principles in the marketing of products and services. Marketing structures, consumer analysis, product classification, channel selection, pricing policies, promotional mix, and coordination of strategies in relation to the business and economic environment are studied.  Prerequisite: ECON Course Recommended; Offered Every Semester.

BSAD 315 Business Intelligence (3 credits)
Business intelligence is the use of information systems to inform managerial decisions. Businesses today have access to data in unprecedented volume, but often lack the expertise to leverage data for competitive advantage. In addition, companies often miss opportunities to guide strategic decision making because they do not gather or track the correct metrics. This course provides students with the skills to gather, analyze, and transform data into meaningful information. Cross listed with COSC 315; Offered Every Fall Semester.

BSAD 320 Principles of Management (3 credits)
An exploration of the theories, research, laws and practices of managing people, teams and organizations. This course focuses on both the science of organizational management as well as on the student’s potential role as a manager and/or employee.  Offered Every Semester.

BSAD 330 Principles of Finance (4 credits)
Fundamentals of financial management including policies, methods, institutions, and tools of financial management involved in financing the business organization.  Prerequisite: ACCT 211; Junior Standing; Offered Every Semester.

BSAD 340 Business Law I (3 credits)
An introduction to the legal system and dispute resolution through a case study approach; a study of the impact of the areas of torts, constitutional law, criminal law, and ethics upon business; special emphasis on contract law, agency, and business organizations, including partnerships and corporations.  Prerequisite: Sophomore Standing; Offered Every Semester.

BSAD 342 Project Management (W – Area 2.1B) (3 credits)
This course provides students with a hands-on experience in applying project management and systems analysis, design and implementation. Students will work with local business professionals in the design and delivery of a project. Prerequisites: BSAD 241; Cross-Listed With COSC 342; Offered Every Fall Semester; Emphasis Areas: MIS, Management, Non-Profit.

BSAD 380 Business Law II (3 credits)
Emphasis of study covers the topics of bankruptcy, debtor-creditor relationships, and property law as well as commercial transactions governed by the Uniform Commercial Code (sales of goods, commercial paper, banking, and secured transactions).  BSAD 340 Recommended Prerequisite; Offered Every Spring Semester; Emphasis Areas: Entrepreneurship, Management.

BSAD 382 Business Ethics (3 credits)
Introduction of moral development theories and models of moral decision making and application of these models in management decision making through case studies. Cross-Listed with ACCT 382; Offered Every Semester.

BSAD 399 Independent Study (1-4 credits)
This course is intended to provide the student with the opportunity to pursue elective independent study.
Prerequisite: Consent of Instructor; Offered Every Semester, Including Interim.

BSAD 411 Marketing Research and Consumer Behavior (3 credits)
This course focuses on the use of surveys, observations, experiments, and other empirical and analytical tools to learn about consumer characteristics and demand/shape strategic market planning. The course culminates in a comprehensive, hands-on, real world market research project and report.   Prerequisites: BSAD 270 and 310; Offered Occasionally; Emphasis Area: Marketing.

BSAD 413 Marketing Promotions (3 credits)
This course emphasizes managing the promotional mix—advertising, public relations, personal selling, sales promotion, and direct marketing—to provide a comprehensive understanding of how to manage a marketing department to enhance overall business profitability. Additional Fees Apply; Prerequisite BSAD 310; Offered Every Fall Semester; Emphasis Areas: Marketing, Non-Profit Management.

BSAD 415 Personal Selling and Sales Management (3 credits)
A comprehensive examination of the sales cycle, including the specific opportunities for developing relationships, products, and customer loyalty. Students learn how to manage themselves and others through the development of communication skills and the use of specialized software to help them organize the sales effort. This course makes extensive use of outside speakers and sales experts to illustrate the application of concepts and theories learned in the classroom. Additional Fees Apply; Prerequisite BSAD 310; Offered Occasionally; Emphasis Areas: Marketing, Entrepreneurship, Management.

BSAD 421 Human Resource Management (2 credits)
A study of the fundamentals of employment management including hiring and firing policies, modern diversity and performance management techniques, and a survey applicable laws and regulations.   BSAD 320 and 340 Recommended; Prerequisite: JR Standing; Offered Every Semester.

BSAD 423 Management and Leadership for Non-Profits (3 credits)
An examination of the unique challenges facing managers in nonprofit organizations. Topics covered include managing staff and volunteers, communications with government resource agencies, special non­profit governance issues, fund-raising, and designing and evaluating organizational programs.  Prerequisite: BSAD 320; Offered Occasionally; Emphasis Area: Non-Profit Management.

BSAD 425 Small Business Management (3 credits)
The application of general management principles, theories and procedures to start up and small businesses. The course cumulates in the preparation of a comprehensive business plan for a proposed small business.   Offered Most Interims; Emphasis Area: Entrepreneurship.

BSAD 427 Production and Operations Management (3 credits)
An introduction into the special problems and opportunities associated with the conversion of resources into products and services. Topics include product design and process selection, assembly line design, supply chain management, total quality management, inventory planning, and capacity and resource planning.  BSAD 270 Recommended Prerequisite; Offered Every Spring Semester; Emphasis Areas: Management Information Systems, Management.

BSAD 428 International Strategic Management (3 credits)
An in-depth examination of the development and role of strategy in international organizations and the importance of strategic alignment. Topics may include, but are not limited to, the following: globalization, corporate strategies, business unit strategies, competitive strategies, strategic planning and analysis models, and mergers and acquisitions.  Prerequisites: BSAD 310 and 320; Offered Every Spring Semester; Emphasis Areas: Management, Entrepreneurship.

BSAD 431 Advanced Finance (3 credits)
A comprehensive exploration of theoretical and empirical financial literature and the application to corporate financial policies and strategies. Topics covered include capital and ownership structures, contracting, mergers and acquisitions, financial distress situations and risk management.  Prerequisite: BSAD 330; Offered Every Year; Emphasis Area; Finance.

BSAD 433 International Finance (3 credits)
An exploration of the theoretical foundations of international financial decisions and their application to financial practices. Topics covered include international macroeconomic concepts, foreign investment projects, managing foreign exchange, and managing international taxation and political risks.  Prerequisite: BSAD 330; Offered Every Spring Semester; Emphasis Area: Finance.

BSAD 435 Investment Fundamentals (3 credits)
The study of investment risks and rewards based on the analysis of stocks, bonds, and other investment opportunities including hedging and derivative investments. This course includes an introduction to modern professional investment analysis and portfolio theories.  Prerequisite: BSAD 330; Offered Every Year; Emphasis Area: Finance.

BSAD 437 Entrepreneurial Finance (3 credits)
The application of general financial principles to new and small businesses. Students will learn to apply corporate finance and other techniques to incubating and growing new ventures and improving existing small businesses. Topics covered include small business evaluation, forecasting, sources of capital, and the development of business plans. Prerequisite: BSAD 330; Offered Occasionally; Emphasis Areas: Entrepreneurship, Finance.

BSAD 440 Sport Management (3 credits)
Students will learn how professional and amateur sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing marketing programs for specific events and sports programs. Theories will be supplemented with industry-recognized speakers, case studies and hands-on work for local clients. Class/client projects, as well as presentations are required. Prerequisites: BSAD 310 and 320; Offered Every Year.

BSAD 445 — Advanced Sport Marketing and Promotion (3 credits)
Students will learn how professional, amateur and college sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing effective marketing programs. Theories will be supplemented with industry-recognized speakers, case studies and historical research. One class project and presentation of that project is required. Offered Every Other Year.

BSAD 475 — Statistics and Sports (3 credits)
This course is designed to provide an introduction to the use of statistics in sports management . Students will develop a fundamental understanding of probability theory and predictive modeling through linear regression and other techniques. The course will have a strong focus on data collection and analysis to provide insight on the performance of both athletes in the field and the sports professional or amateur sports organization. Offered Every Year.

BSAD 490 Senior Seminar (W – Area 2.1B) (3 credits)
A senior level seminar emphasizing business research and planning intended to solve “real world” small business problems. Students learn to provide high quality consulting and technical assistance for client companies.  Prerequisite: Senior Standing; ACCT/BSAD Major or Consent of Instructor; Offered Every Year.

BSAD 495 Business Internship (W – Area 2.1B) (3 credits)
This internship program provides an opportunity for students to participate in a learning experience away from the traditional classroom. Students will be placed with local organizations so they may work with business procedures and observe decision making processes. Students will be able to see how concepts and theories learned in the classroom are applied in practice. The student will be under the direct supervision of an officer of the cooperating organization and progress will be monitored by departmental internship coordinator. Additional Fees Apply; Consent of the Internship Coordinator; Junior or Senior Standing; Econ 120 and 121; ACCT 210 and 211; Two of BSAD 310, 320, 330 and 340; Offered Every Semester, Including Interim.

BSAD 496 Elective Business Internship (1-4 credits)
This internship offering is intended to provide the student with the opportunity to pursue an elective internship. This internship is not a “W” course and it may not be used to fulfill the departmental requirements for graduation. Additional Fees Apply; Prerequisites: The Consent of the Internship Coordinator; Offered Occasionally.

BSAD 197, 297, 397, 497 Topics in Business Administration (1-4 credits)

BSAD 499 Independent Study (W - Area 2.1B)  (1-4 credits)
Independent Study projects are conducted in close relationship with an individual faculty member.  This course requires: 1) An in-depth examination of an individually chosen topic area, utilizing recognized research methods; 2) A written analysis of the project, its results, and recommendations; and 3) An oral defense of the project to the Departmental Faculty. Prerequisite: Consent of the Instructor; Offered Every Semester, Including Interim.