Majors: Descriptions and Requirements

Students enter the Madsen Center

The courses that support the majors wtihin the Business Administration Department represent the functional areas of business: accounting, finance, management, marketing, and law. Students are also afforded the opportunity to study inferential statistics, macroeconomics, and microeconomics. These "traditional" courses are taught with a forward-looking perspective: technology is integrated where appropriate and cutting-edge topics are addressed in the upper-division courses. Students who study in the business administration department learn principles and underlying theories then apply those principles to new and extended areas of the discipline.


The accounting major is designed to prepare students for career opportunities in private business accounting. The required business courses strengthen graduates’ abilities to serve organizations in the broader capacity expected of a private accountant. The liberal arts curriculum make the Augustana accounting major unique. Our small class sizes give students the opportunity to interact with our faculty on a daily basis, maximizing their individual learning experiences. Students interested in preparing to take the CPA examination should consider completing our master of professional accountancy (MPA) program. This program meets the requirements of the State Boards of Accountancy, including South Dakota, which have elected the 150-hour educational requirement to sit for the CPA exam.

Course descriptions and requirements for the two accounting majors are available in the Undergraduate Catalog. View the Graduate Catalog for the master of professional accountancy details.

Business Administration

The business administration major offers a fundamental understanding in the areas of accounting, finance, management, marketing, and statistics. An individual becomes familiar with the languages of the business environment, and develops an ability to analyze and solve problems faced by the business administrator.

Requirements for the business administration major are available in the Undergraduate Catalog.


The effective investment and management of capital is crucial for the survival and growth of all organizations. As a discipline, finance is equally important to for-profit and not-for-profit organizations. You will learn to maximize value while minimizing risk; your analytical skills will be strengthened, all while you build a strong academic background in finance within the context of a liberal arts environment.

Requirements for the finance major are available in the Undergraduate Catalog.


In your focused study of management, you will consider the principles of organization, the design of hierarchy, and the allocation of resources. The courses of the management emphasis are designed to build strong communication skills, develop critical thinking, and identify personal traits of leadership. Best practices of management across diverse business environments are considered so that the skills you develop can be applied to a variety of subdisciplines within the broad arena of management.

Requirements for the management major are available in the Undergraduate Catalog.


Marketing is a broad and varied discipline that involves a variety of activities including, but not limited to, marketing research, promotion, pricing, product/service management, channel management, and selling. The study of this multi-faceted business function in a liberal arts setting makes perfect sense. Your study of marketing will focus on the skills most common to marketing managers: the understanding of market research and consumer behavior, the development of market strategies that impact promotion and sales, and the application of marketing in special target areas such as healthcare, sports, and direct marketing, and advertising.

Requirements for the marketing major are available in the Undergraduate Catalog.