March 23: OTA Sessions to Feature Facebook Exec, Master Storyteller
Augustana College is among the premier sponsors of the 2012 OTA Sessions, set for Friday, March 23, in the Edith Mortenson Center Theatre. Registration begins at 8:30 a.m. in the Morrison Commons. Tickets are Sold Out.
Since the first OTA Sessions in 2010, more than 600 people have gathered to find inspiration and learn from 15 global leaders specializing in technology, entrepreneurship, community building, innovation, non-profits, branding, marketing, social media and movements.
Presenters this year include:
Stefan Sagmeister, "Examining Happiness"
Stefan Sagmeister, founder of Sagmeister, Inc, is widely considered the most important living creative mind in the world today. A New York-based graphic designer and typographer, he has won every major creative and design award, even winning a Grammy for his design of the Talking Heads box set. He is currently co-directing and starring in “The Happy Film,” a documentary examining and experimenting with happiness.
Paul Adams, "Social Interactions"
Paul Adams works as a global brand experience and product manager at Facebook. He is broadly recognized as one of the leading thinkers on designing social interactions and the emerging social web, and his work has been featured in The Wall Street Journal, Fast Company, AdWeek and many more leading publications. He's spent the past four years leading user research for Google’s social projects including Google+, Gmail, Mobile and YouTube and recently released his first book, "Grouped."
Scott Friesen, "Consumer Insights"
Scott serves as a Senior Director and leads the analytic team for the Consumer Insights Unit at Best Buy, the mission of which is to bring actionable and relevant consumer and customer insights to the business to enable profitable growth for the enterprise. He has also held positions in BestBuy.com, Enterprise Strategy, and Geek Squad services. Outside of his immediate business responsibilities, he works on broadening the understanding of analytics methods both inside and outside Best Buy.
Simon Mainwaring, "Creative Capitalism"
Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker. He is the author of "We First" and founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. Prior to starting We First, he worked as a creative writer for Nike at Wieden & Kennedy, served as a worldwide creative director for Motorola at Ogilvy, and did work as a consultant on dozens of Fortune 500 brands and leading advertising, production, digital and social media firms.
Jay O'Callahan, "Master Storyteller"
Jay O’Callahan is the Mark Twain of our day. He takes a bare stage and single-handedly transforms it into a dynamic and sensitive world filled with compelling characters. His solo performances at Abbey Theatre in Dublin; National Theatre Complex in London; the Olympics; the Lincoln Center; and along with the Boston Symphony Orchestra and other theater groups throughout the world have been applauded by major media outlets including, The Boston Globe, The Washington Post and Entertainment Weekly. The Associated Press called him as “a theater troupe inside one body.” TIME dubbed him “a genius.”
Eric Pakurar, "Planning Engagement"
Eric Pakurar is executive director and Head of Strategy for G2, a top-five global marketing services agency. He oversees planning and strategy teams across all G2 USA practices in North America, including Interactive Marketing, Promotional Marketing, Relationship Marketing and Branding & Design practices. G2’s clients include Adobe, Campbell Soup Company, EA, Heineken, and Procter & Gamble. Prior to G2, Pakurar served as head of strategy with Naked Communications and DDB New York, working with clients including NBC, Powerade, Coke, Samsung and Subaru.
Eric Le Brecque, "Brand Storytelling"
Eric La Brecque is president of Applied Storytelling. Over the past 17 years, he has pursued an approach to brand communications that combines storytelling techniques from the world’s great narrative traditions with an ongoing study of marketplace dynamics. Viewing brand development as equal parts business discipline and art form, he and his team have successfully addressed complex communications challenges for everything from cities and retail destinations to beauty products and communications technologies.
Meagan Bennett, "Designing The Future"
Meagan Bennett is the associate art director for Abrams Books Young Readers’ new 0-5 program, Appleseed. A graduate of the Savannah College of Art and Design, Bennett previously worked at Blueprint Magazine and at Chronicle Books in their Fellowship Design Lab, a think-tank responsible for brainstorming the future of Chronicle’s products.
Tim Ogilvie, "Design Thinking"
Tim Ogilvie is CEO & chief inspiration officer of Peer Insight. He is an expert in service innovation, business model development, and design thinking. Tim has led Peer Insight consulting assignments for sixteen Fortune 200 firms and six global governments, and has made pioneering contributions to the emerging discipline of service innovation and business model design. He is the co-author of "Designing for Growth: A Design Thinking Tool Kit for Managers."
Peter Sims, "Innovative Entrepeneurs"
Peter Sims is a best-selling author and entrepreneur. His latest book, "Little Bets," grew out of a long collaboration with faculty at Stanford’s d.school—a hub of creative thinking and doing—and his previous work in venture capital with Summit Partners, where he had the opportunity to work with some of the world’s most innovative entrepreneurs. Sims is also co-founder and director of Fuse Corps, an innovative social venture that will enable America’s most entrepreneurial leaders to work on year-long grassroots projects to tackle some of society’s most pressing problems.
The $200 registration fee includes at least one book from an OTA2012 speaker, lunch and snack breaks. The Evangelical Lutheran Good Samaritan Society's new innovation initiative, Vivo: Innovation for Well-being, is the other premier sponsor.