Knutson Master Series Presents Dr. Ron McCurdy

Event Details


Date: February 25, 2021

Times: 3 p.m.

Location: Virtual Event via Zoom

The Knutson Master Series at Augustana will feature Dr. Ron McCurdy, professor of music at the University of Southern California, at 3 p.m., Thursday, Feb. 25, in a virtual master class about artist entrepreneurship. Click here for the zoom link.

About Dr. Ron McCurdy

The Artist Entrepreneurship presentation by Dr. Ronald C. McCurdy is designed to share more than 40 years of experience navigating the artistic landscape with students, faculty, and staff. The presentation will help students acquire skills to better understand and engage in the creative process. The discussion will include strategies for conceiving and mounting Big Idea Projects. Additionally, this presentation will address strategies for sustaining a career in the arts.  Those skills will include knowledge of addressing the protection of intellectual property, booking tours, managing social media, and understanding contracts. At the conclusion of this presentation, there will be opportunities for Q & A.


Dr. Ronald C. McCurdy is professor of music at the University of Southern California. He is also the co-author of The Artist Entrepreneur: Finding Success in a New Age Economy. Dr. McCurdy has served as a consultant to the Walt Disney College Program and the Grammy Foundation Educational Programs. Dr. McCurdy is a Yamaha performing artist.


Please read about the New Performing Arts Curriculum prior to this lecture.


About the Knutson Master Series

Named in honor of Dr. Dennis D. Knutson (principal flutist and longtime member of the Augustana University/Community Band) and the late Mary Ann Knutson, these 50-minute presentations feature special topics and or master class presentations for those interested in the music industry and/or performance.