TIME Magazine Invention of the Year Developer to Speak at Thought Leader Forum

Long-gone are the days only tech-savvy, sophisticated scientific researchers could decipher our genetic fingerprints and foreshadow our futures. Today, with only a computer, a credit card and a spit sample, the average Joe can own his own genomic blueprint. He can discover, for himself, his genetic risk for Parkinson’s disease, type 2 diabetes and a host of other conditions.

Welcome to the world of retail genomics and the on-going controversy surrounding genetic privacy. It’s a debate Linda Avey, a 1982 graduate of Augustana College, knows first-hand.

In 2006, Avey co-founded the consumer gene-testing service 23andMe. Two years later, 23andMe’s Retail DNA Test won TIME Magazine's Invention of the Year and received the World Economic Forum’s Tech Pioneer award.

Avey will return to Sioux Falls to discuss “Pioneering the Genome” at the Augustana Thought Leader Forum at 11:30 a.m. on Friday, Oct. 8, at Callaway’s Event Center. Tickets are available at www.augietickets.com.

Avey is the founder and president of Brainstorm Research Foundation, a ‘Research 2.0’ initiative focused on developing virtual, consumer-centric models for measuring and tracking cognitive health. Prior to co-founding 23andMe, Avey spent more 20 years working in the academic/biopharma research in San Francisco, Boston, San Diego and Washington, D.C.



Kelly Sprecher
Director of Communications & Media Relations