Attorney General Recognizes AU Students' Anti-Drug Media Campaign

Augustana students earn honors for anti-drug campaign

An anti-meth video and social media campaign developed by a team of Augustana students involved in the University's Public Relations Student Society of America chapter has been recognized by the South Dakota Attorney General's office. 

The honor comes following a statewide Methamphetamine Awareness Campaign contest sponsored by the Attorney General's office and law enforcement partners. The competition was set up in two separate phases: phase one focused on public service announcement/storyboard messaging and phase two was a full social media campaign.

Augustana students Brooke Christenson, Taylor Wallace, Riley Nordquist, Peter Bakk, Grace Fjellanger, Rachel Damhof and Grace Gering took the phase one winner’s message and created a full social media campaign including videos, daily social media posts, budget and more. Pieces of the winning entry can be found at the new anti-meth website and will be shared on Twitter at @nomethever.

Attorney General Marty Jackley said the students' work will help the fight against meth.

“The national drug epidemic is impacting our communities at home in South Dakota," Jackley said. "We are fighting back with a creative anti-drug campaign to spread awareness in our classrooms and communities."

Augustana art major Brooke Christenson told KELO-TV that her team tried to incorporate emotion into their work. 

"I'm an art major, so I knew I could tackle something and be able to put some creative twist onto this," she said. "I think our videos were our strongest point to get across a really emotional meaning for us."

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Kelly Sprecher
Director of Media Relations