Sport Management

Why study sport management?

Students who study sport management follow their interest in the business operations behind their favorite sports and receive a multi-faceted foundation for their career.

  • The interdepartmental major combines the strengths of coursework from exercise and sport sciences with communication, business administration and journalism.
  • Sport management courses are taught with a forward-looking perspective, integrating technology and cutting-edge topics. 
Stock Photo of Sport Management

Academics at AU

Course Descriptions

Major Map

Faculty


Related Programs of Study


Contacts


 

Latest News

Augustana University will offer sports broadcasting as a minor beginning in the fall. The minor will help students build careers in a field that includes both traditional broadcast and cable outlets, and new and ongoing digital platforms.

Augustana is proud to announce that Dr. Roxanne Stevens has been named the university’s new dean of the School of Business. Stevens began serving in her role in mid-August. Stevens is working on both a short- and long-term plan for the School of Business that includes growth initiatives, community partnerships and student engagement opportunities — such as additional internships, student organizations and honor societies.

Highlights

management class

Careers

Careers in sport management include coach, recruiter, sports journalist, event operations manager, sales agent and sports data analyst. 

Hands-On Learning

Internship opportunities include:

  • Augustana Athletics game-day promotion, compliance, marketing and fan engagement
  • Sanford Pentagon
  • Sioux Falls sports teams — Canaries, Skyforce, Stampede and Storm
  • Local schools — working with athletic directors

Sport management students study away in:

  • Costa Rica — focusing on exercise science with AU faculty
  • Norway — focusing on  sport and physical activity with AU faculty
  • Australia — focusing on global sport management with AU faculty
  • Nicaragua — focusing on poverty

Courses & Organizations

Students in this major study business administration, communication, journalism, physical education and psychology.

Students can complement their studies with a minor in coaching. Sport management students should also consider earning the Master of Arts in sports administration and leadership at Augustana.

Sport management students often participate in:

  • Sports sections of student publications — The Mirror and The Edda
  • Elmen Center Recreational Services
  • SKOL Club
  • Student Athletic Advisory Committee (SAAC)
  • Business Club