Aihui (Freddy) Ding
Aihui (Freddy) Ding
Assistant Professor of Marketing
School of Business
Education
Ph.D. in Marketing, 2024, University of South Florida; MBA, 2019, University of Chinese Academy of Sciences; B.A. in Broadcast Journalism, 2012, Soochow University
Biography
Dr. Aihui (Freddy) Ding joined Augustana University as an assistant professor of marketing in August 2024. He earned a Ph.D. in marketing from the University of South Florida. At Augustana, he teaches marketing courses, including Principles of Marketing and Marketing Research. His research interests include digital marketing, marketing communications and judgment & decision making. Ding's articles have been published in the "Journal of Advertising," "Journal of Consumer Behaviour" and "International Journal of Advertising." In addition, he is on the editorial review board of the "Journal of Consumer Behaviour." Ding eagerly seeks partnerships with businesses to address their challenges and explore potential opportunities through his academic courses and research endeavors.